Podcasting Morning Chat | Real Podcasters, Real Podcasting Advice

Sometimes giving yourself space changes the answer you thought you already had. In this short update, I share what this time away from the Podcasting Morning Show has been revealing to me, how recent experiences have shifted my perspective, and why I’m thinking differently about what comes next. I also talk about creativity, community, and some new possibilities I’ve started exploring along the way. I wanted to check in, share where things stand, and bring you along for what comes next. Want to work with me on your podcast or community? Email me at marc@ironickmedia.com

Building a powerful career tool starts with podcasting. In this conversation, Annika Jackson explains why podcasts are becoming more than just content platforms—they're helping professionals showcase expertise, build personal brands, develop valuable skills, and stand out in today's competitive job market. Discover how creating a podcast can open new career opportunities, strengthen your professional credibility, and become an asset that grows long after each episode is published. Episode Highlights: [04:39] Annika's Updates and New Shows [06:47] Why Your Podcast Is the New Resume [10:17] Building a Podcast Curriculum at USC [15:38] Why the Media Industry Is Embracing Podcasts [19:13] Threads and Organic Promotion [23:22] Student Mindset and Analytics [32:00] Annika's Revenue Cascade Strategy [33:21] Monetizing Beyond Ads [36:36] Building Intentional Growth Systems [42:57] Podcasting Bot Scam and Fake Promotion Links & Resources: Connect with Anika Jackson: https://yourbrandamplified.com/ Feature Your Podcast on the Podcasting Morning Show: https://PodcastingMorningShow.com/spotlight The Podcasting Morning Show: ⁠⁠www.podcastingmorningshow.com⁠⁠ Ways to Watch or Listen:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ https://www.podcastingmorningshow.com/joinus/ Meet the PMS Cast and Crew: ⁠⁠https://podcastingmorningshow.com/people⁠⁠ Join The Empowered Podcasting Facebook Group: ⁠⁠www.facebook.com/groups/empoweredpodcasting⁠⁠⁠ Book A Free Call With Marc: https://go.ironickmedia.com/widget/booking/eQwHs399qL9VlLcRQaYC Application To Submit Your Show For Evaluation: ⁠⁠⁠⁠⁠https://podcastingmorningshow.com/eval⁠⁠ Powered by ⁠⁠⁠ ⁠iRonickMedia.com⁠⁠⁠ ⁠ and ⁠ ⁠ContentCreatorsAccountant.com⁠⁠ Send in your mailbag questions:⁠⁠⁠⁠ https://www.podcastingmorningshow.com/contact/⁠⁠⁠⁠ or ⁠marc@ironickmedia.com⁠ Want to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here: https://podmatch.com/hostdetailpreview/1729879899384520035bad21b

A great conversation can lose listeners before it ever gets started, which is why it's worth learning how to Improve Your Podcast Intro while also sharpening your interview skills and pacing. The morning show cast and crew break down what makes an intro grab attention, how to ask stronger questions that lead to better conversations, and why slowing down at the right moments keeps listeners engaged. By the end, you'll have simple ideas you can apply to create a stronger first impression and a more engaging podcast from start to finish. Episode Highlights: [06:46] Nikki Joins the Hot Seat [08:06] First Impressions and Audience Clarity [11:50] Branding Fixes: Tagline and Cover Art [18:50] Intro Clip and Opening Feedback [23:55] Pacing, Confidence, and Delivery Tips [29:37] The One-Question Hook [31:30] Talk to One Person, Not Everyone [41:34] Transitioning into Key Takeaways [46:22] Interview Style Review [48:40] Avoiding Stacked Questions Links & Resources: Listen to The Gentle Year, Episode 35: https://thegentleyear.buzzsprout.com/2535237/episodes/19322198-the-little-girl-who-felt-like-too-much-caasi-o-day-part-1 Feature Your Podcast on the Podcasting Morning Show: https://PodcastingMorningShow.com/spotlight The Podcasting Morning Show: ⁠⁠www.podcastingmorningshow.com⁠⁠ Ways to Watch or Listen:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ https://www.podcastingmorningshow.com/joinus/ Meet the PMS Cast and Crew: ⁠⁠https://podcastingmorningshow.com/people⁠⁠ Join The Empowered Podcasting Facebook Group: ⁠⁠www.facebook.com/groups/empoweredpodcasting⁠⁠⁠ Book A Free Call With Marc: https://go.ironickmedia.com/widget/booking/eQwHs399qL9VlLcRQaYC Application To Submit Your Show For Evaluation: ⁠⁠⁠⁠⁠https://podcastingmorningshow.com/eval⁠⁠ Powered by ⁠⁠⁠ ⁠iRonickMedia.com⁠⁠⁠ ⁠ and ⁠ ⁠ContentCreatorsAccountant.com⁠⁠ Send in your mailbag questions:⁠⁠⁠⁠ https://www.podcastingmorningshow.com/contact/⁠⁠⁠⁠ or ⁠marc@ironickmedia.com⁠ Want to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here: https://podmatch.com/hostdetailpreview/1729879899384520035bad21b

Building a successful podcast through authenticity starts with showing up as your true self. In this episode of Empowered Podcasting LIVE, Jessica Schiller shares why energy, mindset, and genuine connection create a stronger impact than following trends or chasing algorithms. Discover how embracing your authentic voice can help you build deeper audience relationships, create more meaningful content, and grow a podcast that truly resonates. You'll also learn why authentic storytelling creates lasting connections that keep listeners coming back episode after episode. Episode Highlights: [03:44] Meet Jessica Schiller [04:06] The Origin of Mozen Wellness [08:27] Why Energy Is the Magic Ingredient [10:45] Can You Feel Energy Through Audio? [14:39] When Strategy Falls Flat [16:50] AI and the New Golden Age [20:15] From Finance to Healing [25:56] Where Mindset Meets Strategy [27:39] Healing Frequencies and Energy Practices [31:53] Comparison, Phone Habits, and Protecting Your Energy Links & Resources: Connect with Jessica Schiller: https://www.mozenwellness.com/ Feature Your Podcast on the Podcasting Morning Show: https://PodcastingMorningShow.com/spotlight The Podcasting Morning Show: ⁠⁠www.podcastingmorningshow.com⁠⁠ Ways to Watch or Listen:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ https://www.podcastingmorningshow.com/joinus/ Meet the PMS Cast and Crew: ⁠⁠https://podcastingmorningshow.com/people⁠⁠ Join The Empowered Podcasting Facebook Group: ⁠⁠www.facebook.com/groups/empoweredpodcasting⁠⁠⁠ Book A Free Call With Marc: https://go.ironickmedia.com/widget/booking/eQwHs399qL9VlLcRQaYC Application To Submit Your Show For Evaluation: ⁠⁠⁠⁠⁠https://podcastingmorningshow.com/eval⁠⁠ Powered by ⁠⁠⁠ ⁠iRonickMedia.com⁠⁠⁠ ⁠ and ⁠ ⁠ContentCreatorsAccountant.com⁠⁠ Send in your mailbag questions:⁠⁠⁠⁠ https://www.podcastingmorningshow.com/contact/⁠⁠⁠⁠ or ⁠marc@ironickmedia.com⁠ Want to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here: https://podmatch.com/hostdetailpreview/1729879899384520035bad21b

Great podcast marketing goes beyond publishing new episodes. The morning show cast and crew explore smarter podcast marketing, sharing practical strategies for using AI, creating content between episodes, and improving podcast discovery without sounding robotic. From social media workflows to sustainable growth tactics, the conversation is packed with actionable ideas to help you market your podcast more effectively. Learn how better prompts, smarter workflows, and authentic content can help you grow your audience while saving time. Episode Highlights: [02:37] Meet Eddie Garrison [05:54] AI Prompting and Content Repurposing [08:33] The Keyhole Content Strategy [11:29] AI Tags and How Algorithms Work [13:41] The Social Media Slop Problem [19:54] Pick the Right Platforms and Build Owned Media [24:34] Maintaining Your Brand Voice with AI [30:02] Focus on Hooks, Not Virality [33:23] Prompting AI from Podcast Transcripts [40:02] Using AI as a Coworker, Not a Replacement Links & Resources: Connect with Eddie Garrison: https://www.eddiegarrison.com/ Feature Your Podcast on the Podcasting Morning Show: https://PodcastingMorningShow.com/spotlight The Podcasting Morning Show: ⁠⁠www.podcastingmorningshow.com⁠⁠ Ways to Watch or Listen:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ https://www.podcastingmorningshow.com/joinus/ Meet the PMS Cast and Crew: ⁠⁠https://podcastingmorningshow.com/people⁠⁠ Join The Empowered Podcasting Facebook Group: ⁠⁠www.facebook.com/groups/empoweredpodcasting⁠⁠⁠ Book A Free Call With Marc: ⁠https://go.ironickmedia.com/widget/booking/eQwHs399qL9VlLcRQaYC⁠ Application To Submit Your Show For Evaluation: ⁠⁠⁠⁠⁠https://podcastingmorningshow.com/eval⁠⁠ Powered by ⁠⁠⁠ ⁠iRonickMedia.com⁠⁠⁠ ⁠ and ⁠ ⁠ContentCreatorsAccountant.com⁠⁠ Send in your mailbag questions:⁠⁠⁠⁠ https://www.podcastingmorningshow.com/contact/⁠⁠⁠⁠ or ⁠marc@ironickmedia.com⁠ Want to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here: https://podmatch.com/hostdetailpreview/1729879899384520035bad21b

The podcasting world never stands still, and neither do the challenges creators face. The morning show cast and crew discuss AI ad blockers, video strategy & discovery, and the real cost of video production as platforms continue to evolve. From monetization and sponsorships to smarter growth strategies, the conversation looks at what today's headlines mean for podcasters trying to build a sustainable show. Whether you're launching a new show or growing an existing one, these stories reveal where podcasting is headed next. Episode Highlights: [03:28] Active Podcast Stats [07:57] Watch vs. Send me a message on PodMatch, here: https://podmatch.com/hostdetailpreview/1729879899384520035bad21b

The hardest podcasting decisions rarely have a perfect answer, and that's exactly what makes them so valuable. The morning show cast and crew tackle common creator dilemmas, from audience growth and guest selection to monetization, consistency, and creative freedom, without hiding behind "it depends." Every choice comes with a trade-off, and this conversation helps you think through what matters most for your show. By the end, you'll have a clearer way to approach the podcasting decisions that shape your success over time. Episode Highlights: [03:21] Social Media Manager Search [07:26] In-Person vs. Remote Recording [14:23] Big Audience vs. High Engagement [22:54] Discovery vs. Retention [28:56] Discovery vs. Promotion [29:44] The Warm Leads Strategy [31:17] The Dream Guest Debate [34:10] Celebrity Guest Pitfalls [42:17] Money vs. Creative Control [47:05] Viral Hit vs. Slow, Sustainable Growth Links & Resources: Classic Conversations with Jeff Dwoskin: https://jeffisfunny.com/ Feature Your Podcast on the Podcasting Morning Show: https://PodcastingMorningShow.com/spotlight The Podcasting Morning Show: ⁠⁠www.podcastingmorningshow.com⁠⁠ Ways to Watch or Listen:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ https://www.podcastingmorningshow.com/joinus/ Meet the PMS Cast and Crew: ⁠⁠https://podcastingmorningshow.com/people⁠⁠ Join The Empowered Podcasting Facebook Group: ⁠⁠www.facebook.com/groups/empoweredpodcasting⁠⁠⁠ Book A Free Call With Marc: ⁠https://go.ironickmedia.com/widget/booking/eQwHs399qL9VlLcRQaYC⁠ Application To Submit Your Show For Evaluation: ⁠⁠⁠⁠⁠https://podcastingmorningshow.com/eval⁠⁠ Powered by ⁠⁠⁠ ⁠iRonickMedia.com⁠⁠⁠ ⁠ and ⁠ ⁠ContentCreatorsAccountant.com⁠⁠ Send in your mailbag questions:⁠⁠⁠⁠ https://www.podcastingmorningshow.com/contact/⁠⁠⁠⁠ or ⁠marc@ironickmedia.com⁠ Want to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here: https://podmatch.com/hostdetailpreview/1729879899384520035bad21b

Some podcasting habits have been around for years, but are they still helping your show today? In this episode, the morning show cast and crew debate which podcasting best practices still work, putting common habits like podcast intros, guest bios, ratings and reviews, and calls to action on trial. Instead of assuming the old rules still apply, the conversation looks at what actually connects with listeners and what may be worth rethinking. By the end, you may find yourself questioning a few of your own podcast routines and deciding what's worth keeping, changing, or leaving behind. Episode Highlights: [03:08] Game Rules Explained [06:13] The Traditional Intro Debate [12:21] Intro Length and Testing [18:30] Ratings and Reviews: Do They Still Matter? [31:51] Multiple CTAs Explained [35:48] Mentions vs. True Calls to Action [37:29] Research That Improves Conversion [38:38] CTA Delivery and Building Trust [45:09] Should You Read Guest Bios? [46:48] Better Guest Introductions [54:20] Why You Should Kill the "Tell Us About Yourself" Prompt Links & Resources: Feature Your Podcast on the Podcasting Morning Show: https://PodcastingMorningShow.com/spotlight The Podcasting Morning Show: ⁠⁠www.podcastingmorningshow.com⁠⁠ Ways to Watch or Listen:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ https://www.podcastingmorningshow.com/joinus/ Meet the PMS Cast and Crew: ⁠⁠https://podcastingmorningshow.com/people⁠⁠ Join The Empowered Podcasting Facebook Group: ⁠⁠www.facebook.com/groups/empoweredpodcasting⁠⁠⁠ Book A Free Call With Marc: https://calendly.com/ironickmedia/freestrategycall Application To Submit Your Show For Evaluation: ⁠⁠⁠⁠⁠https://podcastingmorningshow.com/eval⁠⁠ Powered by ⁠⁠⁠ ⁠iRonickMedia.com⁠⁠⁠ ⁠ and ⁠ ⁠ContentCreatorsAccountant.com⁠⁠ Send in your mailbag questions:⁠⁠⁠⁠ https://www.podcastingmorningshow.com/contact/⁠⁠⁠⁠ or ⁠marc@ironickmedia.com⁠ Want to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here: https://podmatch.com/hostdetailpreview/1729879899384520035bad21b

A $100M podcast deal is something most creators can only imagine, but the real value isn't just the number. In this episode, the morning show cast and crew break down what Jay Shetty’s $100M deal means for the future of podcasting and ask the bigger question: what can independent creators actually learn from it? We talk about platform exclusivity, ownership, discoverability, sponsorship trust, and why building a loyal audience gives you options long before a massive deal comes along. Whether you're just starting or growing your show, you'll walk away with practical lessons that go far beyond the headline. Episode Highlights: [01:49] AI Narration Blind Test [04:41] Results and Listener Reactions [07:19] What Makes Voices Feel Human [10:20] Active Podcast Stats Explained [15:21] Business Bite: The Reality of Ad Revenue [25:04] News Bites: New Podcast Rankings [26:22] Credibility Beyond Downloads [30:06] Why Video Podcasts Are Still a Small Minority [31:59] Podpage SEO Boost [35:58] Riverside Multi-Cam Update [40:31] Jay Shetty Deal Links & Resources: Marc's Podpage Affiliate Link: https://www.podcastingmorningshow.com/podpage Ralph Estep Jr.'s take on why the podcast ad boom won't pay most podcasters: https://www.contentcreatorsaccountant.com/blog/good-news-for-podcasting/ Riverside's In-Person Recording: https://riverside.com/use-cases/in-person Inquire to be an Empowered Podcasting Volunteer: https://empoweredpodcasting.com/contact-us See the EPC3 Schedule: https://empoweredpodcasting.com/schedule AI vs. Human Study: https://www.spoken.press/edisonsurvey Feature Your Podcast on the Podcasting Morning Show: https://PodcastingMorningShow.com/spotlight The Podcasting Morning Show: ⁠⁠www.podcastingmorningshow.com⁠⁠ Ways to Watch or Listen:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ https://www.podcastingmorningshow.com/joinus/ Meet the PMS Cast and Crew: ⁠⁠https://podcastingmorningshow.com/people⁠⁠ Join The Empowered Podcasting Facebook Group: ⁠⁠www.facebook.com/groups/empoweredpodcasting⁠⁠⁠ Book A Free Call With Marc: https://calendly.com/ironickmedia/freestrategycall Application To Submit Your Show For Evaluation: ⁠⁠⁠⁠⁠https://podcastingmorningshow.com/eval⁠⁠ Powered by ⁠⁠⁠ ⁠iRonickMedia.com⁠⁠⁠ ⁠ and ⁠ ⁠ContentCreatorsAccountant.com⁠⁠ Send in your mailbag questions:⁠⁠⁠⁠ https://www.podcastingmorningshow.com/contact/⁠⁠⁠⁠ or ⁠marc@ironickmedia.com⁠ Want to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here: https://podmatch.com/hostdetailpreview/1729879899384520035bad21b

Finding podcast sponsorships can feel impossible when everyone tells you to chase bigger download numbers first. The morning show cast and crew sit down with sponsorship strategist Losh Moodaley to discuss why audience trust, engagement, and genuine relationships matter more than raw reach when building brand partnerships. The conversation covers how to identify the right sponsors, use AI to research potential companies, build meaningful connections before making a pitch, and create opportunities that go beyond traditional CPM advertising. By the end, you'll have a practical roadmap for securing podcast sponsorships, even if you're running a smaller niche podcast. Episode Highlights: [01:20] Meet Losh Moodaley [04:15] Why CPM Is a Trap [08:14] A Local Sponsorship Strategy That Works [10:47] Partnerships Start with Trust [13:46] Sponsor Fit and Outreach Volume [20:02] How to Prove Your Audience's Value [23:29] Metrics That Matter Beyond Downloads [26:40] Warm Outreach and Building a Media Kit [31:12] Using AI to Research Companies [34:23] Red Flags and Sponsor Fit Signals [38:51] Warm Engagement Before the Pitch [45:37] Follow-Ups That Close Sponsorship Deals Links & Resources: Connect with Losh Moodaley: https://www.linkedin.com/in/loshm13/ Losh's Article on Podcast Sponsorship: https://www.thepodcasthost.com/monetisation/how-to-find-and-contact-podcast-sponsors/ Feature Your Podcast on the Podcasting Morning Show: https://PodcastingMorningShow.com/spotlight The Podcasting Morning Show: ⁠⁠www.podcastingmorningshow.com⁠⁠ Ways to Watch or Listen:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ https://www.podcastingmorningshow.com/joinus/ Meet the PMS Cast and Crew: ⁠⁠https://podcastingmorningshow.com/people⁠⁠ Join The Empowered Podcasting Facebook Group: ⁠⁠www.facebook.com/groups/empoweredpodcasting⁠⁠⁠ Book A Free Call With Marc: https://calendly.com/ironickmedia/freestrategycall Application To Submit Your Show For Evaluation: ⁠⁠⁠⁠⁠https://podcastingmorningshow.com/eval⁠⁠ Powered by ⁠⁠⁠ ⁠iRonickMedia.com⁠⁠⁠ ⁠ and ⁠ ⁠ContentCreatorsAccountant.com⁠⁠ Send in your mailbag questions:⁠⁠⁠⁠ https://www.podcastingmorningshow.com/contact/⁠⁠⁠⁠ or ⁠marc@ironickmedia.com⁠ Want to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here: https://podmatch.com/hostdetailpreview/1729879899384520035bad21b

Getting discovered isn't just about publishing more episodes. On today’s special, Empowered Podcasting LIVE!, myself, Jason Cercone and Rich Perry are joined by Julia Levine, the Podcast Teacher and break down 'podcast SEO', which helps the right listeners find your show instead of chasing them across social media... Episode Highlights: [00:00] Why Podcast SEO Matters [04:07] Julia's Podcasting Journey [06:47] Podcast SEO vs. Google SEO [11:58] Interview Shows and Keyword Strategy [14:57] Solo Episodes and Scripting Tips [19:47] The Three-Step Podcast SEO Framework [25:31] Show Notes Hooks and Common Mistakes [34:32] Show Notes SEO Basics [41:01] How Individual Episodes Rank in Search [43:36] Julia's Conference Journey Links & Resources: Join us at Empowered Podcasting August 21-23: https://empoweredpodcasting.com (20% off with code: EPCMARC20) Connect with Julia Levine: https://thepodcastteacher.com/ Connect with Jason Cercone: https://www.bombtrackmedia.com/ Connect with Rich Perry: https://richperry.com/ Feature Your Podcast on the Podcasting Morning Show: https://PodcastingMorningShow.com/spotlight The Podcasting Morning Show: ⁠⁠www.podcastingmorningshow.com⁠⁠ Ways to Watch or Listen:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ https://www.podcastingmorningshow.com/joinus/ Meet the PMS Cast and Crew: ⁠⁠https://podcastingmorningshow.com/people⁠⁠ Join The Empowered Podcasting Facebook Group: ⁠⁠www.facebook.com/groups/empoweredpodcasting⁠⁠⁠ Book A Free Call With Marc: https://calendly.com/ironickmedia/freestrategycall Application To Submit Your Show For Evaluation: ⁠⁠⁠⁠⁠https://podcastingmorningshow.com/eval⁠⁠ Powered by ⁠⁠⁠ ⁠iRonickMedia.com⁠⁠⁠ ⁠ and ⁠ ⁠ContentCreatorsAccountant.com⁠⁠ Send in your mailbag questions:⁠⁠⁠⁠ https://www.podcastingmorningshow.com/contact/⁠⁠⁠⁠ or ⁠marc@ironickmedia.com⁠ Want to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here: https://podmatch.com/hostdetailpreview/1729879899384520035bad21b

Feeling overwhelmed by podcasting advice, creator conferences, and too many decisions? This conversation shows how Empowered Podcasting Conference 3 (EPC3) is being built to help podcasters overwhelmed by information overload find more simplicity, stronger connections, and a real sense of community. In this episode, I hand the conversation over to the Podcasting Morning Show team for a behind-the-scenes look at Empowered Podcasting Conference 3. Joining me are Jason Cercone, Rich Perry, Ralph Estep, and members of the podcasting community as we discuss the origins of EPC, the lessons learned from the first two conferences, the challenges of planning an intimate event, and why independent podcasters need spaces where they can feel supported, connected, and inspired instead of overwhelmed. Episode Highlights: [10:19] Why Creators Need EPC [16:20] The EPC Origin Story [18:44] Early Risks and First Wins [21:04] Lessons from the EPC2 Stress Test [26:53] Partners and Event Roles [31:37] The Virtual Tickets Debate [35:07] Building Year-Round Sponsorships [40:30] Community and Networking Matter Most [47:36] Intimacy vs. Conference Growth [50:53] How Speakers Are Selected [55:29] Volunteers Wanted! Links & Resources: Join us at Empowered Podcasting August 21-23: https://empoweredpodcasting.com (20% off with code: EPCMARC20) Connect with Jason Cercone: https://www.bombtrackmedia.com/ Connect with Rich Perry: https://richperry.com/ Feature Your Podcast on the Podcasting Morning Show: https://PodcastingMorningShow.com/spotlight The Podcasting Morning Show: ⁠⁠www.podcastingmorningshow.com⁠⁠ Ways to Watch or Listen:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ https://www.podcastingmorningshow.com/joinus/ Meet the Cast and Crew: ⁠⁠https://podcastingmorningshow.com/people⁠⁠ Join The Empowered Podcasting Facebook Group: ⁠⁠www.facebook.com/groups/empoweredpodcasting⁠⁠⁠ Book A Free Call With Marc: https://calendly.com/ironickmedia/freestrategycall Application To Submit Your Show For Evaluation: ⁠⁠⁠⁠⁠https://podcastingmorningshow.com/eval⁠⁠ Powered by ⁠⁠⁠ ⁠iRonickMedia.com⁠⁠⁠ ⁠ and ⁠ ⁠ContentCreatorsAccountant.com⁠⁠ Send in your mailbag questions:⁠⁠⁠⁠ https://www.podcastingmorningshow.com/contact/⁠⁠⁠⁠ or ⁠marc@ironickmedia.com⁠ Want to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here: https://podmatch.com/hostdetailpreview/1729879899384520035bad21b

Finding your podcast is still harder than it should be, and this week our cast and crew dig into why discoverability remains a challenge for indie creators. We also cover podcast movement updates, including the new community voting process for conference sessions, YouTube growth tips that many podcasters overlook, and the latest platform changes affecting creators. Ralph's Business Bite breaks down why Starbucks is paying baristas to create TikTok content and what that strategy can teach creators about authentic marketing and generating new revenue. Along the way, we discuss captions on YouTube, Facebook's creator updates, new recording tools, and what these shifts could mean for growing your show. Episode Highlights: [03:28] Active Podcast Stats Explained [06:34] What the Numbers Really Mean [11:00] Billy's 100 Reels Challenge [17:54] Oversaturation vs. the Algorithm [23:11] Business Bite: Starbucks and TikTok Marketing [25:37] Trust Beats Ads Every Time [25:54] The Creator Tax Reality [32:23] How YouTube Captions Boost Discoverability [39:06] SureTake Recording Tool [42:41] Podcast Movement Voting Links & Resources: Billy Thorpe's 100 Reel Challenge: https://www.facebook.com/reel/1731930684713828 Vote for Ralph to speak at Podcast Movement 2026: https://podcastmovement.fider.io/posts/329/your-podcast-is-a-business-now-keep-more-of-what-it-makes Feature Your Podcast on the Podcasting Morning Show: https://PodcastingMorningShow.com/spotlight The Podcasting Morning Show: ⁠⁠www.podcastingmorningshow.com⁠⁠ Ways to Watch or Listen:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ https://www.podcastingmorningshow.com/joinus/ Meet the PMS Cast and Crew: ⁠⁠https://podcastingmorningshow.com/people⁠⁠ Join The Empowered Podcasting Facebook Group: ⁠⁠www.facebook.com/groups/empoweredpodcasting⁠⁠⁠ Book A Free Call With Marc: https://calendly.com/ironickmedia/freestrategycall Application To Submit Your Show For Evaluation: ⁠⁠⁠⁠⁠https://podcastingmorningshow.com/eval⁠⁠ Powered by ⁠⁠⁠ ⁠iRonickMedia.com⁠⁠⁠ ⁠ and ⁠ ⁠ContentCreatorsAccountant.com⁠⁠ Send in your mailbag questions:⁠⁠⁠⁠ https://www.podcastingmorningshow.com/contact/⁠⁠⁠⁠ or ⁠marc@ironickmedia.com⁠ Want to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here: https://podmatch.com/hostdetailpreview/1729879899384520035bad21b

Podcasting is changing fast, and keeping up can feel overwhelming when the numbers and tools keep shifting. In this episode, the morning show cast and crew discuss podcast discovery, metrics, and what they really mean for creators trying to grow their audience and build a sustainable show. From play counts and listener engagement to premium content, fan support, and monetization, the conversation shares practical ideas that help podcasters make better decisions without getting distracted by vanity metrics. Here's the thing, the numbers only matter when they help you better understand the people listening. Send me a message on PodMatch, here: https://podmatch.com/hostdetailpreview/1729879899384520035bad21b

Growing a podcast takes more than publishing new episodes. In this conversation, the morning show cast and crew discuss how to build better podcast sponsorships by looking beyond traditional ad reads and making the most of the audience, platforms, and content you already have. From newsletters and social media to community engagement and sponsorship packages, the discussion shares practical ideas for creating partnerships that bring value to both creators and sponsors. Here's the thing, the strongest opportunities often come from the trust you've already built with your audience. Episode Highlights: [03:34] Trailer: I Shake My Head [09:44] Producer Backstory and Growth [14:03] Defining Podcast Real Estate [18:08] Overlooked Assets That Build Trust [22:18] Monetizing Platforms and Video [27:25] Know Your Audience to Monetize [35:23] Newsletter Engagement Tactics [42:21] How to Create Sponsor Packages [45:44] Small vs. Long-Term Sponsorship Deals [51:39] Proving Sponsor Value Links & Resources: Content Creator’s Accountant Blog Post:Audio vs. Video: Where Is Your Audience? https://www.contentcreatorsaccountant.com/blog/audio-vs-video-audience/ I Shake My Head Podcast: https://www.ishakemyheadpod.com/ Feature Your Podcast on the Podcasting Morning Show: https://PodcastingMorningShow.com/spotlight The Podcasting Morning Show: ⁠⁠www.podcastingmorningshow.com⁠⁠ Ways to Watch or Listen:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ https://www.podcastingmorningshow.com/joinus/ Meet the PMS Cast and Crew: ⁠⁠https://podcastingmorningshow.com/people⁠⁠ Join The Empowered Podcasting Facebook Group: ⁠⁠www.facebook.com/groups/empoweredpodcasting⁠⁠⁠ Book A Free Call With Marc: https://calendly.com/ironickmedia/freestrategycall Application To Submit Your Show For Evaluation: ⁠⁠⁠⁠⁠https://podcastingmorningshow.com/eval⁠⁠ Powered by ⁠⁠⁠ ⁠iRonickMedia.com⁠⁠⁠ ⁠ and ⁠ ⁠ContentCreatorsAccountant.com⁠⁠ Send in your mailbag questions:⁠⁠⁠⁠ https://www.podcastingmorningshow.com/contact/⁠⁠⁠⁠ or ⁠marc@ironickmedia.com⁠ Want to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here: https://podmatch.com/hostdetailpreview/1729879899384520035bad21b

Podcasting keeps changing, and creators are constantly deciding which tools, platforms, and formats are worth their time. In this episode, the morning show cast and crew discuss the future of podcast creation, including Riverside and other AI-powered production tools, all-in-one workflows, video, newsletters, audience behavior, and why listeners often follow creators instead of platforms. The conversation looks at what these changes mean for independent podcasters without losing sight of what keeps people coming back. Here's the thing: new technology, including platforms like Riverside, can make creating easier, but strong relationships with your audience still matter most. Episode Highlights: [05:50] Podcast Stats and the Summer Slump [13:59] Midyear Money Checkup [20:09] News Bites: Mel Robbins Goes Audio-First [21:57] The Audio vs. Video Editing Debate [27:18] Why Audio Still Comes First [31:23] Car Brands, Radio, and Listening Habits [34:32] CarPlay, Radio, and Earbuds [39:23] Tech Updates: Substack and Captivate [48:15] The Risks of All-in-One Platforms [53:30] Why Fans Follow Creators Links & Resources: Mid-Year Money Check by Ralph Estep: contentcreatorsaccountant.com/blog/mid-year-money-check Riverside's Big Announcement: riverside.com/blog/riverside-2-0 Podcast SEO Workshop (Arielle Nissenblatt): luma.com/p9u6idp5 People Follow Creators, Not Platforms: podnews.net/press-release/podcast-atlas Substack Recording Studio: https://on.substack.com/p/introducing-the-substack-recording Feature Your Podcast on the Podcasting Morning Show: https://PodcastingMorningShow.com/spotlight The Podcasting Morning Show: ⁠⁠www.podcastingmorningshow.com⁠⁠ Ways to Watch or Listen:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ https://www.podcastingmorningshow.com/joinus/ Meet the PMS Cast and Crew: ⁠⁠https://podcastingmorningshow.com/people⁠⁠ Join The Empowered Podcasting Facebook Group: ⁠⁠www.facebook.com/groups/empoweredpodcasting⁠⁠⁠ Book A Free Call With Marc: https://calendly.com/ironickmedia/freestrategycall Application To Submit Your Show For Evaluation: ⁠⁠⁠⁠⁠https://podcastingmorningshow.com/eval⁠⁠ Powered by ⁠⁠⁠ ⁠iRonickMedia.com⁠⁠⁠ ⁠ and ⁠ ⁠ContentCreatorsAccountant.com⁠⁠ Send in your mailbag questions:⁠⁠⁠⁠ https://www.podcastingmorningshow.com/contact/⁠⁠⁠⁠ or ⁠marc@ironickmedia.com⁠ Want to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here: https://podmatch.com/hostdetailpreview/1729879899384520035bad21b

Treating your podcast like a business starts with understanding podcast tax write-offs and which expenses you can deduct. In this episode, the morning show cast and crew explain podcast tax write-offs for podcasters and content creators, covering the difference between a hobby and a business and the everyday deductions many creators overlook. From podcast equipment and editing software to conferences, home office expenses, and creative side projects, they share practical examples that make tax season easier to understand. Here's the thing, building good financial habits now can save you money and a lot of stress when tax season rolls around. Episode Highlights: [02:31] Saving Bug and Moss [09:22] DJ Gear as a Tax Deduction [12:09] Audit Proof and Business Intent [18:40] Write-Off vs. Business Expense [21:52] Conference and Sponsorship Costs [28:20] Business Vehicle Red Flags [30:20] Why Receipts Beat Bank Statements [33:17] Start Tracking Expenses Today [44:12] Hobby vs. Business Rules [47:59] Common Creator Tax Deductions [49:45] The Six-Step Tax Roadmap Links & Resources: Bug & Moss Special: mbpod.com/bug-and-moss-special Content Creator’s Accountant Blog Post:Podcast Hobby to Business contentcreatorsaccountant.com/blog/when-your-podcast-hobby Feature Your Podcast on the Podcasting Morning Show: https://PodcastingMorningShow.com/spotlight The Podcasting Morning Show: ⁠⁠www.podcastingmorningshow.com⁠⁠ Ways to Watch or Listen:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ https://www.podcastingmorningshow.com/joinus/ Meet the PMS Cast and Crew: ⁠⁠https://podcastingmorningshow.com/people⁠⁠ Join The Empowered Podcasting Facebook Group: ⁠⁠www.facebook.com/groups/empoweredpodcasting⁠⁠⁠ Book A Free Call With Marc: https://calendly.com/ironickmedia/freestrategycall Application To Submit Your Show For Evaluation: ⁠⁠⁠⁠⁠https://podcastingmorningshow.com/eval⁠⁠ Join us every other Monday at 8 AM ET for the Obsession Worthy Podcasts:⁠⁠⁠ http://podcastingmorningshow.com/owp/⁠⁠ Join us LIVE every weekday morning at 8 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://podcastingmorningshow.com/clubhouse⁠⁠ Powered by ⁠⁠⁠ ⁠iRonickMedia.com⁠⁠⁠ ⁠ and ⁠ ⁠ContentCreatorsAccountant.com⁠⁠ Send in your mailbag questions:⁠⁠⁠⁠ https://www.podcastingmorningshow.com/contact/⁠⁠⁠⁠ or ⁠marc@ironickmedia.com⁠ Want to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here: https://podmatch.com/hostdetailpreview/1729879899384520035bad21b

Your podcast has only a few seconds to make a first impression, and that moment often starts before anyone hears a single word. In this episode, the morning show cast and crew discuss what makes your podcast cover art stand out, how artwork influences listener decisions, and why branding, readability, and simplicity matter more than adding extra design elements. The conversation also covers episode thumbnails, AI-generated artwork, and practical ways to test what actually gets people to press play. Here's the thing, small changes to your visuals can make a bigger difference than you might expect. Episode Highlights: [01:55] Unboxing a 3D-Printed Gift [06:39] How Taglines Boost Search Discovery [11:50] Apple’s “Featured in This Show” Links [16:29] Cover Art Questions Kickoff [18:12] Cover Art Specs, Ratios, and Testing [23:17] Measuring Click-Through Success [30:11] Your Cover Art Is the First Handshake [34:05] Why Faces Build Trust [38:32] The Billboard Rule: Five Words or Less [45:06] Should You Disclose AI Artwork? Links & Resources: Chuck Taylor: https://www.tiktok.com/@thechucktaylor33/video/7647318172294565151 What 500 Episodes Reveal About Podcast Success: https://www.youtube.com/watch?v=JjoH1dcpPNM Feature Your Podcast on the Podcasting Morning Show: https://PodcastingMorningShow.com/spotlight The Podcasting Morning Show: ⁠⁠www.podcastingmorningshow.com⁠⁠ Ways to Watch or Listen:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ https://www.podcastingmorningshow.com/joinus/ Meet the PMS Cast and Crew: ⁠⁠https://podcastingmorningshow.com/people⁠⁠ Join The Empowered Podcasting Facebook Group: ⁠⁠www.facebook.com/groups/empoweredpodcasting⁠⁠⁠ Book A Free Call With Marc: https://calendly.com/ironickmedia/freestrategycall Application To Submit Your Show For Evaluation: ⁠⁠⁠⁠⁠https://podcastingmorningshow.com/eval⁠⁠ Join us every other Monday at 8 AM ET for the Obsession Worthy Podcasts:⁠⁠⁠ http://podcastingmorningshow.com/owp/⁠⁠ Join us LIVE every weekday morning at 8 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://podcastingmorningshow.com/clubhouse⁠⁠ Powered by ⁠⁠⁠ ⁠iRonickMedia.com⁠⁠⁠ ⁠ and ⁠ ⁠ContentCreatorsAccountant.com⁠⁠ Send in your mailbag questions:⁠⁠⁠⁠ https://www.podcastingmorningshow.com/contact/⁠⁠⁠⁠ or ⁠marc@ironickmedia.com⁠ Want to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here: https://podmatch.com/hostdetailpreview/1729879899384520035bad21b

Finding new listeners has never been easier, yet getting discovered can still feel like one of the biggest challenges in podcasting. In this episode, the morning show cast and crew discuss how YouTube has become a major Podcast Discovery Platform, changing the way audiences find and engage with new shows. The conversation covers listener behavior, social media's role in growth, AI-generated content, advertising trends, and why creators need to think beyond traditional podcast apps. Most podcasts don't struggle because there aren't enough listeners. They struggle because those listeners are discovering content in places many creators aren't paying attention to. Episode Highlights: [02:41] Game Talk [06:13] News and Data Roundup [14:19] Business Bite: Beyond CPM Revenue [21:01] Amanda Returns Update [27:08] Shure Microphone Deals [28:51] The AI Podcast Flood [30:24] The Transparency Debate [32:06] Regulation Risks for AI Content [39:56] Netflix and Video Podcasts [47:49] YouTube's Discovery Shift [50:04] Podcast Growth Tactics Breakdown [53:29] Paid Ads and Podcast Websites [01:00:02] Using AI for Analytics Links & Resources: Empowered Podcasting LIVE! (live or recorded): https://podcastingmorningshow.com/epclive Shure's 4-day Sale: https://www.shure.com/en-US/special-offers Feature Your Podcast on the Podcasting Morning Show: https://PodcastingMorningShow.com/spotlight The Podcasting Morning Show: ⁠⁠www.podcastingmorningshow.com⁠⁠ Ways to Watch or Listen:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ https://www.podcastingmorningshow.com/joinus/ Meet the PMS Cast and Crew: ⁠⁠https://podcastingmorningshow.com/people⁠⁠ Join The Empowered Podcasting Facebook Group: ⁠⁠www.facebook.com/groups/empoweredpodcasting⁠⁠⁠ Book A Free Call With Marc: https://calendly.com/ironickmedia/freestrategycall Application To Submit Your Show For Evaluation: ⁠⁠⁠⁠⁠https://podcastingmorningshow.com/eval⁠⁠ Join us every other Monday at 8 AM ET for the Obsession Worthy Podcasts:⁠⁠⁠ http://podcastingmorningshow.com/owp/⁠⁠ Join us LIVE every weekday morning at 8 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://podcastingmorningshow.com/clubhouse⁠⁠ Powered by ⁠⁠⁠ ⁠iRonickMedia.com⁠⁠⁠ ⁠ and ⁠ ⁠ContentCreatorsAccountant.com⁠⁠ Send in your mailbag questions:⁠⁠⁠⁠ https://www.podcastingmorningshow.com/contact/⁠⁠⁠⁠ or ⁠marc@ironickmedia.com⁠ Want to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here: https://podmatch.com/hostdetailpreview/1729879899384520035bad21b

Growing a podcast audience has never been easy, and today's creators face more competition and more choices than ever before. In this episode, the morning show cast and crew sit down with Rob Walch to talk about audience growth, discoverability, monetization, AI, video podcasting, and the lessons learned from more than two decades in the industry. One of the biggest takeaways is why most podcasts don't grow as quickly as many creators expect. Rob shares practical advice on podcast SEO, advertising, and building an audience that sticks around. Whether you're launching your first show or looking to grow an existing one, this episode offers a realistic look at what it takes to succeed in podcasting today. Episode Highlights: [02:01] Meet Rob Walch [07:11] Blue Yeti Microphone: Then and Now [09:27] Why the Old Podcasting Advice Still Works [10:40] Is It Too Late to Start a Podcast? [15:35] How to Spot Fake Podcast Numbers [17:19] The Basics of Real Podcast Growth [21:37] Podcast SEO and Search Discovery [25:55] The Podcast Discovery Myth [27:14] Why Podcasters Quit [30:28] Monetization Beyond CPMs [35:06] Programmatic Ads Explained [37:39] The Reality of HLS Video [53:23] AI Tools vs. AI Slop Links & Resources: Connect with Rob Walch: https://www.podcage.com/podcast411/about/ https://www.inandaroundpodcasting.com/ https://captivate.fm Feature Your Podcast on the Podcasting Morning Show: https://PodcastingMorningShow.com/spotlight The Podcasting Morning Show: ⁠⁠www.podcastingmorningshow.com⁠⁠ Ways to Watch or Listen:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ https://www.podcastingmorningshow.com/joinus/ Meet the PMS Cast and Crew: ⁠⁠https://podcastingmorningshow.com/people⁠⁠ Join The Empowered Podcasting Facebook Group: ⁠⁠www.facebook.com/groups/empoweredpodcasting⁠⁠⁠ Book A Free Call With Marc: https://calendly.com/ironickmedia/freestrategycall Application To Submit Your Show For Evaluation: ⁠⁠⁠⁠⁠https://podcastingmorningshow.com/eval⁠⁠ Join us every other Monday at 8 AM ET for the Obsession Worthy Podcasts:⁠⁠⁠ http://podcastingmorningshow.com/owp/⁠⁠ Join us LIVE every weekday morning at 8 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://podcastingmorningshow.com/clubhouse⁠⁠ Powered by ⁠⁠⁠ ⁠iRonickMedia.com⁠⁠⁠ ⁠ and ⁠ ⁠ContentCreatorsAccountant.com⁠⁠ Send in your mailbag questions:⁠⁠⁠⁠ https://www.podcastingmorningshow.com/contact/⁠⁠⁠⁠ or ⁠marc@ironickmedia.com⁠ Want to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here: https://podmatch.com/hostdetailpreview/1729879899384520035bad21b